FOR IMMEDIATE RELEASE:
25 August 2026
RENOWNED BROADCASTER ANDREW EBORN JOINS GREAT BRITAIN SOFTBALL ON THE ROAD TO OLYMPIC QUALIFICATION
London, United Kingdom – Great Britain Softball’s content will feature a familiar face to many as veteran broadcaster and commentator Andrew Eborn joins the programme for the upcoming Olympic Qualification push.
Andrew Eborn is a renowned international lawyer, strategic business adviser, broadcaster and futurist. A familiar face and trusted voice across international media, Andrew regularly appears as a presenter and contributor on television, radio, podcasts and digital platforms worldwide. He is also in great demand to host major live events, moderate high-profile debates and speak at leading conferences and festivals.
His media career spans BBC, News24, Sky News, ITV’s *Good Morning Britain*, Times Radio, LBC, TMZ, Sky News Australia, NewsNation, Talk, TNT, CNN, Fox, CBC and many more- appearing on more platforms than Paddington.
Andrew is also the producer and presenter of *The Andrew Eborn Show*, featuring inspiring guests and conversations focused on positivity, creativity, innovation and the ideas shaping the future. The programme goes beyond the headlines to explore the stories behind the news, examine major issues and spotlight important causes and underreported stories deserving greater attention. The Andrew Eborn Show In London Town Tonight is broadcast from various iconic places including a floating studio on the River Thames. The live show is being rolled out internationally and will be broadcast from several cities around the world.
Andrew will be a fixture across Great Britain’s channels at the 2027 European Softball Championships in Stuttgart, the Euro-Africa Olympic Qualifier in Barcelona to follow, as well as in content and interviews in the lead-up to both competitions.
“We are delighted to have a broadcaster and strategic adviser of Andrew Eborn’s calibre and experience join us for the European Championships and Olympic Qualifier in 2027 as Great Britain Softball looks to achieve their ultimate goal of playing in the LA 2028 games,” said Chris Knoblock, Great Britain Softball Press Officer & Operations Manager. “Andrew is perfectly suited to tell the incredible and unique stories of our athletes, coaches and staff, while bringing his signature style to our programme’s content – we can’t wait to get started!”
Andrew Eborn pointed out “This is a hugely exciting opportunity to join Great Britain Softball at such a pivotal moment. We have an exceptional group of athletes and staff, a compelling story, and a remarkable history stretching back to 1749 – the year of the world’s first recorded game of baseball right here in Britain.”
Eborn added: “I look forward to helping bring those stories to life, amplify the voices of this outstanding team and share their journey with audiences far beyond the field. To be part of a programme with such ambition, history and potential is a real privilege.”
“As Great Britain Softball sets its sights on Olympic qualification, 2027 promises to be a landmark year. I am honoured to have been invited to help this team make history.”
Follow the Great Britain Women’s Team on social media @GBWomenSoftball on X, Instagram, and TikTok, at facebook.com/GBWomenSoftball, and on the British Softball Federation website, britishsoftball.org.
###
Contact:
Chris Knoblock
Press Officer, Great Britain Softball E. chris.knoblock@bsuk.com
P. +44 7376 297751
About the British Softball Federation (BSF)
The British Softball Federation (BSF) is the national governing body for softball in Great Britain, organising, governing and promoting both fastpitch and slowpitch softball. The BSF is also responsible for the administration of GB Softball National Team programmes. The BSF works closely with BaseballSoftballUK to grow and develop the sport in the UK.
About BaseballSoftballUK
BaseballSoftballUK is the national development and performance agency for baseball and softball in the United Kingdom. BaseballSoftballUK is the accountable body for safeguarding baseball and softball, and for government investment from UK Sport and Sport England into the sports. The agency’s purpose is to increase participation, make the sports even more inclusive, improve the overall playing experience and drive elite performance of the national squads, working with and through the National Governing Bodies – the British Softball Federation and British Baseball Federation.
About Andrew Eborn
Andrew Eborn, President Octopus TV Ltd, is an international lawyer, strategic business adviser, broadcaster, author and futurist.
Contact: Andrew.Eborn@OctopusTV.com Tel: +447854078564
@AndrewEborn @OctopusTV
www.Octopus.TV
