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Octopus TV Failure Awards – Google Glass Election Special by Andrew Eborn

Updated: Dec 15, 2019

###### STOP PRESS - UPDATE #######


Amazing to see that Andrew Eborn has maintained his 100% record of predicting human behaviour, the media coverage and election results!


In spite of YouGov saying that this was “arguably the least predictable election in modern history” Andrew Eborn predicted that The Conservatives would win with "the largest Tory majority since the Eighties".


Simply astonishing !



Octopus TV Failure Awards – Google Glass Election Special by Andrew Eborn



Andrew Eborn, President of Octopus TV Ltd and Knot The Truth Ltd, is a renowned international lawyer, strategic business adviser, producer, broadcaster, writer, columnist and in high demand as a presenter, magician and speaker around the world.

Andrew Eborn is now working across the IP value chain including the creation and licensing of content in all media from production, publishing, distribution, supply of talent, management, promotion, immersive technology and holograms.

For many years Andrew Eborn has empowered companies to face the challenges of changing markets, maximise the return on their rights and assist with the strategic development of their businesses.


In this weekly series, Andrew Eborn, President of Octopus TV and Founder of the Octopus TV Failure Awards, shines a light on the products and services, brand extensions and campaigns that failed to take off and have as a result earned entry into the Octopus TV Failure Awards.

As Andrew points out “We always celebrate success whilst hiding the failures that led to that success. The Octopus TV Failure Awards finally give failure the attention it deserves. If necessity is the mother of invention then failure is the father of success. From failed products and services to campaigns and ads we would rather forget, we want to encourage organisations and brands to be better at learning from failures not just ignoring them and pretending they never happened.”

For several years, Andrew Eborn has successfully predicted major events and election results with alarming accuracy.

Whilst pollsters flubbed spectacularly, Andrew Eborn predicted the Tory victory in 2015, the backfire of Theresa May’s decision to call a snap election in 2017, the twists and turns of Brexit, the unanimous decision of The Supreme Court that #prorogation was “unlawful, void and of no effect and should be quashed”, the post truth era of Trump and even the date of the election - 12th December 2019.


Today’s the day!

Against all the odds, Andrew Eborn 100% record of predicting human behaviour, the media coverage and results remains intact.

As a Member of The Inner Magic Circle with Gold Star as well as a lawyer and stategist, predictions and a deep understanding of human behaviour come with Andrew Eborn’s territory.

https://www.thedrum.com/opinion/2017/06/01/polls-apart-do-the-general-election-predictions-really-stack-up

Earlier this year, Andrew Eborn provided 7 simple steps to ensure victory in the election.

Amazingly, yet again, Andrew Eborn’s 100% record of predicting human behaviour, the media coverage and results remains intact.

Check it out!

https://dailysport.co.uk/celebs-and-gossip/how-to-win-the-election-andrew-eborns-ultimate-guide/

Seeing red or turning the air blue!


Will Friday 13th be a nightmare on Downing Street ?

… and so, today’s the day we go to the polls in what has been dubbed The Brexit election – The Great British Break Off.


Predictions


With a nation crippled by Brexhaustion, will it be brake off time? Will Britain come out of neutral and get Brexit done?


Well hung?


This has been described as “arguably the least predictable election in modern history”

Chris Curtis, YouGov’s political research manager, points out “The margins are extremely tight and small swings in a small number of seats means we can’t currently rule out a hung parliament,”


“As things currently stand, there are 85 seats with a margin of error of five per cent or less.”

I predict that there will widespread tactical voting.


As predicted, this week saw Anthony Joshua (AJ) regain his heavy weight title. As also previously pointed out throughout this roller-coaster of an election, I predict that like AJ BJ (Boris Johnson) will be retain his heavy weight belt.


Don’t be surprised to see the largest Tory majority since the Eighties, beating John Major’s 21-seat margin of Commons control in 1992.


I also predict Labour’s worst result for more than 30 years.


I predict some upsets but a 7% margin give or take the usual 2% discrepancy is viable


… you read it here first, folks!


What I also predicted was that this election would again shine a light on the increasing power of social media platforms being used as the vehicles for everything from Google Jacking to the cunning Conservatives accused of misleading the public by renaming the party’s official Twitter account ‘factcheckUK’ to fake news stories such as a claim that Lib Dem leader, Jo Swinson, enjoys murdering squirrels with a catapult.


Nuts !


Those global gorillas Google, Facebook, Twitter et al play a huge role in influencing voters.

As I previously pointed out, polls are often apart from reality.


Perception is the ultimate deception.

I agree with Peter Hitchens that ‘Opinion polls are a device for influencing public opinion, not a device for measuring it. Crack that, and it all makes sense.’


As I pointed out, the threat of a hung parliament or a perceived opportunity to win in marginal seats spurs people on to vote...


Talk of landslide victories only serves to breed complacency. Why bother to vote if it’s not going to make a difference? ..


That is the reason why you will see fear being used to ensure that we get out and vote.

So why do the polls get it wrong so often?


I suggest that the polls get it wrong where people don’t want to admit publicly to what might be perceived as an unpopular view for fear of repercussions. This would account for the fact that so many people dismissed the possibility of Trump.


Against all of the odds I predicted the rise of Teflon Trump.


I also predict that he will survive impeachment.

"https://www.bbc.co.uk/news/av/embed/p077rgvj/50525884">

Borat’s Faceoff with Facebook

The Wild West Web provides a perfect propaganda platform - unregulated and unchecked.

The International Committee on Disinformation and Fake News was told that the business model adopted by social networks made "manipulation profitable".

..and indeed it is. Political ads are a fantastic money spinner for the social media giants.

Ali G & Borat star Sacha Baron Cohen, addressing The Anti-Defamation League's Never is Now summit in New York, criticised Facebook boss Mark Zuckerberg who in October defended his Facebook’s position not to ban political adverts that contain false or misleading information.

"If you pay them, Facebook will run any 'political' ad you want, even if it's a lie. And they'll even help you micro-target those lies to their users for maximum effect," Sacha went on to point out “Under this twisted logic, if Facebook were around in the 1930s, it would have allowed Hitler to post 30-second ads on his 'solution' to the 'Jewish problem'."

The Ali G star also criticised Google, Twitter and YouTube for pushing "absurdities to billions of people". He went on to say it was time "for a fundamental rethink of social media and how it spreads hate, conspiracies and lies".

https://youtu.be/tDTOQUvpw7I

Some social media giants have taken steps to address concerns.Twitter announced in late October that it would ban all political advertising globally from 22 November.

Google said it would not allow political advertisers to target voters using "microtargeting" based on browsing data or other factors.


The term "microtargeting" was coined in 2002 by political consultant Alexander P. Gage. Microtargeting is where direct marketing datamining techniques are used that involve predictive market segmentation to track individual voters and identify potential supporters. That is why you would have seen so many targeted ads every time you checked Facebook.

Google is proud of the steps it takes to support democratic processes around the world.

The fact remains that the power of social media giants will only intensify – ignore at your peril!

But not everything the social media midas giants touch turns to gold… as we see with this week’s nomination for The Octopus TV Failure Awards, Google Glass

Google Stats

Founded in September 1998, Google has secured its position as a global gorilla and is busy acquiring more and more of the jungle battling the Competition Commission along the way.

The statistics are both impressive and terrifying:

Google’s patent company Alphabet saw revenue for the twelve months ending September 30, 2019 rise to $155.058B, a 19.4% increase year-over-year.

Google does not publish its search volume data. It is, however, estimated that Google processes approximately 70,000 search queries every second, the equivalent of 5.8 billion searches per day and approximately 2 trillion global searches per year. The average person– whover that is - conducts between three and four searches each day.

Google now enjoys almost 93% market share for search.

The landscape of the jungle in which Google is the king is forever evolving.

The Future Today

I am often invited to speak around the world on what the future holds in terms of technological developments and to predict trends and human behaviour helping businesses not only to survive but to flourish. https://dailysport.co.uk/uncategorized/andrew-eborn-predicts-the-future-of-entertainment/

I have just returned from Cannes - where I was discussing The Octopus TV Failure Awards TV series and Octopus TV’s and Knot the Truth’s rich slate of diverse other programmes across each genre …watch this space.

In Cannes I was engaged by Japanese broadcaster NHK to help present their 8K content to the world.

For the first time in Cannes history, 8K content was shown on a 248 inch screen with 22.2 ch surround sound. Simply stunning!

I also introduced the international premiere of the dramatisation of Nobel Laureate Kazuo Ishiguro’s novel “An Artist of the Floating World” in 8K.

I had the pleasure of interviewing several A list celebrities including Oscar nominee and multi award winning actor Ken Watanabe (star of “The Last Samurai” and a number of other Hollywood films such as “Batman Begins”, the “Godzilla” reboot, “Inception” and the “Transformers” series.)

The interview was filmed in 8K for NHK BS8K channel and NHK News.

It will be broadcast in December on the 1st anniversary of the launch of NHK’s 8K channel.

8K is as much as the human eye can cope with.

The next stage which we are exploring will be to feed directly into the brain….

As I predicted, the inevitable march of AI and robotic technology is changing the way we live and work replacing millions of jobs.

https://dailysport.co.uk/uncategorized/andrew-eborn-aubrey-eborn-predict-the-future-of-ai-robotics-rage-against-the-machine-winning-the-imitation-game/

Jack Ma, chairman of Alibaba, has predicted decades of "pain" due to new technologies.

Elon Musk, the Tesla founder, in the news this week again having won the US$190m defamation suit against him over his Tweet says that humans need to merge with machines if we want to stay relevant.

Wearable technology market

Wearable technology is the first step to our cyborg transformation.

Gartner predicts that in 2020 consumers worldwide will spend $51.5 billion on wearable tech, including smartwatches, ear-worn devices, and headsets -- a 27% jump from 2019's forecast spending.

Through the looking glass

Google’s deep pockets puts it in the perfect position to assist our transformation to cyborgs. Google can afford to fail.

It was inevitable that Google would look at products to help feed the machine whilst turning us into one all the while continuing to gather more and more information about us.

If content is King data is its Queen and Google the Royal carriage for carrying content and delivering data.

The Google X lab was set up to device and bring to fruition futuristic ideas including indoor GPS, the Google Brain and wearable technologies. At 1489 Charleston Avenue the lab’s first project was born: later known as Google Glass the computer you wear on your face with built in camera, display and microphone. The head-mounted display and voice activation capability enables users to navigate the internet in the same way as a hands-free smart phone. It started according to Google as "little more than a scuba mask attached to a laptop".

Rather than perfecting the device and ensuring it worked before general release, Google co-founder, Sergey Brin, wanted to release Google Glass as soon as possible arguing that consumer feedback would improve the design. A strategy that coupled with the right PR and marketing spin can work well making consumers feel they are part of the development family and accordingly happy to fork out their well-earned cash on the never ending release after release after release.

The release of the beta Google Glass was not a quiet affair. As The New York Times pointed out "Google Glass didn’t just trickle out into the world. Instead, it exploded with the kind of fuss and pageantry usually reserved for an Apple iSomething."

In July 2012 Sergey Brin unveiled Google Glass with a group of skydivers jumping from a zeppelin above San Francisco. Brin was applauded as a real-life Tony Stark from Iron Man.

To reinforce the fact that Google Glass was a work in progress, the first version was not made available in retail stores but rather limited to 8,000 “Glass Explorers” who paid $1,500 for the privilege of being an early adopter.

Early in 2013 those interested in being a Google Explorer were invited to tweet with the hastag #IfIHadGlass It would be great to track down those who used the other Octopus TV Failure Awards nominee Twitter Peek to do so. Let me know…

The media burst a blood vessel with excitement.

Time Magazine named Google Glass one of the “Best Inventions of the Year.”

Fashion went four-eyed when Diane von Furstenberg featured Google Glass in her 2012 New York Fashion Show.

Please insert video

https://youtu.be/30Pjl31cyDY

Vogue magazine gave Google Glass its own 12-page spread.

Everyone rushed to provide their own reviews if only to boast of having being able to get their hands on a pair.

https://youtu.be/p4vyBswDQvg

Further exposure was guaranteed by having numerous celebrities and other public figures don Google Glasses including Lady Gaga, Samuel L.Jackson and Donald Trump’s favourite, Meryl Streep. Even Presidents, Princes and Princesses were pictured with a pair - from President Obama to Princes Charles & William.

Specs and the City

Glass’ potential use in journalism was also explored. Voice of America Television Correspondent Carolyn Presutti and VOA Electronics Engineer Jose Vega launched "VOA & Google Glass," and The University of Southern California even offered a course on "Glass Journalism"

Shattered dreams

Blinded by the hype and hysteria, it was easy to forget that Google Glass was still in open beta. The attention generated was massive and expectations were high. It was therefore inevitable that as the product was not yet fully finished that there would be a backlash.

From being the most sought after gadget in the whole of geekdom Google Glass became the target of ridicule.

Google Glass provided perfect comedic fodder and was featured in several shows from Saturday Night Live to “Oogle Goggles” in “The Simpsons”

[Please insert video]

https://www.youtube.com/watch?v=gxms3Hel0a0

Reviewers were not backwards in their condemnation. Google Glass was described as “the worst product of all time”, “plagued by bugs”, “of questionable use” “overpriced” and with an abysmal battery life.

People also complained of being disoriented and having headaches.

Google Glass went from being the must have product to being “socially awkward”.

The brand also suffered as users started to be referred to as “Glassholes”.

Privacy concerns were raised, with people afraid of being recorded during private moments. A number of establishments banned users wearing Google Glass. No Glassholes !

There were also concerns over potential eye pain caused by users new to Google Glass including some comments reported from Google's optometry advisor Dr. Eli Peli of Harvard although predictably there were also reports of backtracking on those early comments.

I am working with Ananth “Vis” Viswanathan, Consultant surgeon at Moorfields Eye Hospital on The Octopus TV Health series. Vis warned of the possibility of Google Glass distracting the user which could be “ potentially dangerous, for example whilst driving”.

Broken Glass

On the perfectly palindromic 15 1 15 Google announced that it was closing the Glass Explorer programme.

Several believed that this was the end of Google Glass. In its obituary for Google Glass, one reviewer wrote “Google Glass promised many things, but in its brief and over-hyped lifespan achieved only one thing of note: the creation of the word “Glasshole”

“If necessity is the mother of invention failure is the father of success” © Andrew Eborn 2017

In its announcement of the closure of Glass Explorer, Google hinted that it was going to “focus on what’s coming next”

….and so more than 2 years after the end of the consumer version, Alphabet, Google’s parent company announced in July 2017 that it was re-introducing Google Glass with more practical industrial applications and now simply calling it “Glass”.

As its website proudly proclaims:

Glass is a hands-free device, for hands-on workers and can be used by everyone from doctors to automobile assemblers.

“Glass intuitively fits into your workflow and helps you remain engaged and focused on high value work by removing distractions. A quick ‘OK Glass’ can .. [enable users to ]..access training videos, images annotated with instructions, or quality assurance checklists that help you get the job done, safely, quickly and to a higher standard.. Glass can connect you with co workers in an instant, bringing expertise to right where you are. Invite others to ‘see what you see’ through a live video stream so you can collaborate and troubleshoot in real-time.”

John Naughton pointed out “The rebirth of Google Glass shows the merit of failure”.

The final nail in the coffin of the consumer version of Glass came this week, however, when it was announced that Google plans to put out one final software update and then all those Explorers will be left to fend for themselves.

“Glass Explorer Edition is receiving a final update that you will need to manually install. After February 25, 2020, this update removes the need and ability to use your Google account on Glass. It also removes Glass’ connection to backend services.”

The update simply lets you pair Glass with the phone - MyGlass will stop working. Bluetooth will continue, as will the ability to creepily take photos and videos via your lenses. Those Glassholes who refuse to apply the update will still be able to use it but mirrored apps such as Gmail, YouTube and Hangouts will not work

Google may have pulled its consumer version of the AR glasses for now it is nevertheless still experimenting with enterprise versions for businesses to use in industries including logistics and manufacturing.

The Enterprise Edition of Google Glass is still alive.

https://youtu.be/5IK-zU51MU4?t=11

Glass paved the way for others wanting to make passes at the business of AR glasses.

We saw the launch of the much cooler Snap’s Spectacles - Snap’s first hardware product which retailed initially at only US$129 - less than 1/10 of the cost of Google Glass.

This year has also seen several global giants enter through the AR looking glass.

At this month’s gloriously named Snapdragon Tech Summit in Maui, Qualcomm announced it will be teaming up with Pokémon Go developers Niantic to make AR reference hardware and software for augmented reality glasses.

https://youtu.be/vogyot34j5w

Apple is also looking at a 2023 release date for a pair of augmented reality (AR) glasses set to follow the release of an AR headset in 2022.

Facebook is also set to expand its inventory with augmented reality glasses - Facebook’s Facewear


https://youtu.be/57uajvEwqT4

This year also saw Amazon unveil Echo Frames their Alexa-powered set of smart glasses.

At CES earlier this year, Vuzix released its Blade AR smart glasses, which were described as “the next-gen Google Glass we’ve all been waiting for.”

The glasses feature an 8-megapixel camera, Amazon Alexa for hands-free use, and prescription inserts so you can wear them without glasses.

The Blaze glasses recently picked up the CES 2019 Innovation award for outstanding design and engineering

Fashion and Function Frames

Social acceptance of AR glasses is a barrier.

To assist companies to succeed they should focus on fashion as well as functionality.

Amazon-backed start-up North, for example, has created a more fashion-focused version of the tech-enabled specs.

Whilst the success of the individual products is uncertain the space itself is only going to grow as more companies experiment with the possibilities.

The Octopus TV Failure Awards / TOFA

Worldwide spending on augmented reality and virtual reality (AR/VR) is forecast to be $18.8 billion in 2020, an increase of 78.5% over the $10.5 billion International Data Corporation (IDC) expects will be spent in 2019.

According to International Data Corporation, worldwide revenues for the augmented reality and virtual reality (AR/VR) market will grow from $5.2 billion in 2016 to more than $162 billion in 2020.

Once social acceptance increases including by fusing function with fashion I predict that the social media platforms’ share of that market is likely to be eye watering….

The early introduction of Google Glass in its open beta form was, however, a failure and is therefore this week’s nomination for The Octopus TV Failure Awards.

In the meantime, as we enter a new chapter in this most delicious and bizarre era of Politics make sure we don’t let others view the world through rose tinted glasses…but rather put everything in focus next year with 2020 AR vision !

Thank you for all of your nominations so far. Keep ‘em coming! Send your nominations now together with full description and images to TOFA@OctopusTV.com

Send your nominations with full description and images to TOFA@OctopusTV.com

In addition to international recognition and glittering prizes the winners will receive the much valued TOFA

See you next time for more fantastically fabulous failures ….

© Andrew Eborn 2019 ALL RIGHTS RESERVED

Andrew.Eborn@OctopusTV.com

Follow Andrew on Twitter @AndrewEborn and @OctopusTV

Send your nominations now

From failed products and services to campaigns and ads we would rather forget, we want to encourage organisations and brands to be better at learning from failures not just ignoring them and pretending they never happened.

Send your nominations with full description and images to TOFA@OctopusTV.com

In addition to international recognition and glittering prizes the winners will receive the much valued TOFA

-- ###### STOP PRESS - UPDATE #######


Amazing to see that Andrew Eborn has maintained his 100% record of predicting human behaviour, the media coverage and election results!


In spite of YouGov saying that this was “arguably the least predictable election in modern history” Andrew Eborn predicted that The Conservatives would win with "the largest Tory majority since the Eighties".


Simply astonishing !


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